It seems that adverts tend to make me angry. Today I have been getting especially furious about the advert for the Cornetto McFlurry. A CORNETTO MCFLURRY FOR GOODNESS SAKE. A CORNETTO. MCFLURRY.
Man 1: “Listen guys, we’re losing ground in the ice cream market, we need something to get us back in the game. Has anybody got any ideas?”
Man 2: “Well, what I was thinking was, maybe we should go down some kind of original route, be pioneers of ice cream, give people a flavour they’ve never thought of before.”
Man 1: “Ok, good, good, I like it. What did you have planned?”
Man 2: “Ok, you’ll like this. Are you sitting down?”
Man 1: “I am, yes, you can see I’m sitting down, you’re sitting right next to me.”
Man 2: “I know, but I just thought it convenient to ask in case we ever have to translate this into text someday.”
Man 1: “Wise. Ok, blow my mind. Go.”
Man 2: “Cornetto. Cornetto McFlurry.”
[deathly silence]
Man 1: “I. Love. It.”
Man 2: “You’re loving it?”
Man 1: “Ha! Oh, you! Playing on our slogan in such a way that implies people might actually enjoy our brand of uniquely poor products that in actual fact, aren’t as good as our competitors, and I’m including Wimpy in that. You are a one! And that idea is, frankly, inspired.”
Man 3: “Hold on, just, hold on a second. Cornetto McFlurry?”
Man 1: “Yes? Cornetto McFlurry. What’s the problem?”
Man 2: “Is there a problem?”
Man 3: “It’s just that… you know, Cornetto… it’s already an ice cream…”
Man 1: “It’s what?”
Man 2: “Nooooooo. No no no. You must be thinking of something else. You’re thinking of Carte D’or. A Cornetto is something else entirely.”
Man 3: “What the hell do you think a Cornetto is?”
Man 2: “It’s like… a… trumpet.”
Man 3: “Right, so what you’re telling me is, your idea is to make trumpet flavoured ice cream.”
Man 2: “Precisely.”
Man 3: “This hardly seems any better than the original idea. What does a trumpet even taste like?”
Man 2: “You know… brass… charity shops… the Last Post.”
Man 3: “So you want to create an ice cream that tastes of metal, beige jumpers, and the horror of war. Is that what you’re telling me?”
Man 2: “… Yes.”
Man 3: “Are you completely fucking mental?”
Man 1: “Hey! Calm it down! Keep it cool! What would Ronald McDonald say if he could hear you now?”
Man 3: “I don’t know, perhaps ‘why the hell does my ice cream taste like The Somme?’”
Man 1: “Is that sarcasm?”
Man 3: “Of course it’s fucking sarcasm. Ronald McDonald doesn’t even exist!”
Man 2: “You brute!”
Man 1: “Now listen, we’re all a bit tired, so I’m going to pretend I didn’t hear that, but I’d advise you to keep such opinions to yourself in future.”
Man 3: “He doesn’t! He doesn’t exist! We all know the truth!”
Man 2: “Well obviously he doesn’t exist anymore! But that’s only because he died years ago!”
Man 3: “You idiot! You complete idiot! He never did exist and he never will!”
Man 1: “He did exist and when he returns he won’t stand for any of this talk!”
Man 3: “What the hell? You actually believe this? And now you’re portraying him as some kind of Jesus figure?”
Man 2: “Hey! I’ll have you know he was crucified on the cross right next to Jesus!”
Man 3: “Crucified! You think Ronald McDonald was crucified?”
Man 2: “Well, not on a cross, obviously, he was crucified on a giant cartoon M. Where do you think the symbol comes from?”
Man 3: “FROM HIS NAME? This makes no sense! Why the hell would anybody crucify Ronald McDonald? He’s a fictional clown in dungarees!”
Man 1: “Oh, you mean the Turin Dungarees? They crucified him because he was Jesus’ accomplice, that’s why.”
Man 3: “Oh of course, I forgot about all the miracles that Jesus and Ronald performed together. I assume they must have lost the gospel of Hamburglar.”
Man 2: “Ok, now you’re just being downright unreasonable. Who do you think helped feed the 5000 people?”
Man 3: “I don’t know, was it Ronald McDonald, his fillet o’ fish and his almost freakishly absorbant bread buns?”
Man 1: “Are you being sarcastic again?”
Man 3: “Of course I’m being sarcastic!”
Man 2: “It doesn’t come across very well in text.”
Man 1: “Maybe we should end here so that you can actually get some other work done. Have you got anything else to say about the Cornetto McFlurry?”
Man 3: “I think it’s probably one of the worst ideas I’ve ever heard.”
Man 1: “Ok, fine.”
I think that’s about it.